Read Online Brand Warfare: 10 Rules for Building the Killer Brand: Lessons for New And Old Economy Players - David F. D'Alessandro | PDF
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Brand warfare-10 rules for building the killer brand this audio edition reveals how, through a daring combination of marketing savvy and street smarts, managers and executives, marketing professionals and business owners can build their own killer brand.
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10 rules of engagement for winning your war for success, by david d' alessandro discusses executive warfare with greater boston host emily rooney if every day we are reading about a new scandal occurring at some prominent comp.
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The rules are tough: choose only those properties that add luster to your brand, negotiate aggressively to protect the value of the sponsorship, use it to create a consistent marketing platform, make sure it gives you a real return, and say sayonara if it doesn’t. Don’t allow scandal to destroy in 30 days a brand that took 100 years to build.
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